Lights, Camera, Brand! How Video Advertising Boosts Brand Awareness
Discover how video advertising can skyrocket your brand awareness by engaging audiences, enhancing recall, and leveraging the power of social media platforms.
Within the constantly changing digital marketing landscape, video advertising has become one of the biggest weapons digital marketers carry in their tool belts for increased visibility from brands. When content is coming from every direction at each consumer, a bright-coloured logo and a two-syllable slogan just will not cut it anymore. Stories, engaging audiences, need to be conveyed-and best through the medium of video.
The Ascendancy of Video in Digital Marketing
“Video is not just a piece of content; it’s a living and breathing creature that gives life to brand stories.” – Anonymous Marketing Expert With increasing mobile phones and high-speed internet, video as content has never been more accessible. A study by Cisco earlier estimated that online videos would make up more than 82% of all consumer internet traffic by 2022, up from its rate in 2017 by as much as fifteenfold, we can imagine how it would be in current time. This phenomenon is not an accident; video intrinsically has more engagement than text alone can ever hope for, with its built-in integration of visual and audio.
Engaging the Audience on a Deeper Level
Video advertising enables brands to connect with their audience at a very sentimental level. Visual storytelling crosses the linguistic boundaries and resonates universally. For example, through a well-crafted ad, joy, empathy, or inspiration can be invoked, which the viewer would eventually be associating with the brand.
Enhancing Brand Recall and Recognition
Humans are more wired to remember stories instead of statistics. Videos, combining some of the most powerful narratives and visual stimuli, will highly enhance brand recall. Viewers retain 95% of a message when they watch it in video form, compared to 10% when reading it in text, according to the report by Insivia. This retention is very important in keeping your brand alive in their heads and may mean the thin line between a one-time visitor and a loyal customer.
Leveraging Social Media Platforms
Social media platforms have moved in tandem with this trend, and algorithms favor video content over anything else. From Instagram to Facebook and TikTok, the list of fertile grounds where viral video marketing can be done is endless. Brands utilizing these platforms find that their engagement rates are higher because videos can easily get shared, as compared to other content types. This organic sharing extends reach without increased advertising.
Measuring Impact with Analytics
One of the many great things about digital video advertising is the precise measure of its impact. Advanced analytics allow visibility into viewer behaviors such as watch time, engagement rates, and conversion funnels that were previously invisible. Brands can then use this information to refine their strategies and ensure their messaging resonates effectively with their target audience.
Overcoming Common Misconceptions
Some brands are still resistant to dive into video advertising due to perceived high costs and production complexities. With technology continuously getting better, creating high-quality, interactive videos is easier than ever. User-generated content, authentic, upstaged behind-the-scenes moments-capture the same effectiveness as professional video productions and often connect more with audiences craving authenticity.
The Future is Interactive
As technology will continue to evolve, so will video advertising. More innovative formats come up, such as interactive videos and immersive experiences that include 360-degree views and virtual reality. The first brands to lead the way into this new frontier build brand awareness and also secure the lead in innovation for their industries.
Embrace the dynamic world of video advertising and watch your brand recognition soar to new heights. Lights, camera, brand—it’s your time to shine
Living in a digital age in which attention is the most valued currency, video advertising stands tall and strong, ready to boost brand awareness. The ability to emotionally engage audiences, enhance recall, tap into social platforms, and use data-driven insights-the stories of brands can be illuminated like never before. It’s time to roll the cameras and let your brand take center stage.
